Magic "plus grosse marque de jeu aux USA", revenus doublés en 3 ans

Le PDG d'Hasbro qualifie Magic: the Gathering de "plus grosse marque de jeu aux USA", avec un revenu de plus de 200 millions de $, doublé depuis 2008, époque à laquelle le jeu était en déclin :

Hasbro CEO Brian Goldner told analysts in the company's conference call this week that Magic: The Gathering is ".the largest game brand in the U.S." (apparently excluding videogames from the comparison). And for the first time, a Hasbro exec has characterized the size of the brand, implying that it's $200 million or more. In praising the Wizards of the Coast management team Goldner noted that the team had taken Magic, "which totaled less than $100 million in revenues in 2008 and was on the decline, to where it is today,. more than double the size it was just three years ago."

Propos rapportés par ICV2.

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